Procedure for marketing system improvement in agricultural production cooperatives at Pinar del Rio province

Abstract

Marketing management plays an indisputable role in all business systems with a critical impact on national economies. In the Cuban case is particularly important this subject in the agricultural sector by the need to meet the demand for agricultural products and ensure population food security. This work is based on the need to improve marketing activity in the cooperative sector with significant in agriculture, especially in the Agricultural Production Cooperatives (CPA) in Pinar del Río province. This was done by developing a management procedure theory and methodologically based, from agricultural and cooperative management particularities.