Analysis of rural tourism management based on local development

Abstract

The work is framed in an increasingly complex global context, where undoubtedly the tourism sector plays an important role mainly in Cuba. Likewise, the practice of local development is also experiencing a moment of boom, and in line with this, in the country after the VI Congress of the Communist Party, the bases for achieving the interrelation between tourism and local development were registered. Hence the need to analyze the current situation of rural tourism management in terms of the local development of the territories due to the lack of exploitation of tourism potential in them, and to make a qualitative study of the costs and benefits of this modality. The sources of information were processed, in addition to the application of the SWOT matrix, which yielded results that will be useful for future methodologies.