Cultural tourism destination offers to Pinar del Río, Cuba

Abstract

The article approaches the unused cultural tourist offers in Pinar del Río, Cuba, such as the intangible dimension of its cultural tourist identity, traditionally concentrated in the ecotourism of Viñales, which causes the scarce development of tourist diversity. It pursues as objective to analyze the intangible cultural patrimony as an offer of the cultural tourist destination in Pinar del Río, covering the intangible dimension of the tourist identity of the territory. Techniques were applied to study the evolution of the concepts of intangible cultural heritage and cultural tourism, collection and analysis of sources, structured and unstructured interview and observation. As a result, it shows the tourist attractions of the intangible dimension of its tourist identity and its use as an offer in cultural, religious and site-specific tourist modalities. As a conclusion, it shows the value of the tourist offer and the implementation of strategic development proposals, with structured multidimensional projects, which could improve the tourist diversity, the promotion and commercialization of this market with a competitive cultural product, which supported by the provincial and local governments, private producers, self-employed and new economic actors, would generate jobs and monetary income, making the local community increase the standard of living and provide possibilities for local development.