Design of a procedure to evaluate the identity of public heritage spaces

Abstract

Undoubtedly, the term public space is common to all citizens, for several centuries these places have been central points in the development of both cities and entire civilizations. The patrimonial public space, built by human beings, with the city as the main paradigm is, above all, a space to be occupied, to serve and to be used, to fill and to empty with real or symbolic presence, to interact with other people in an environment and to interact with it. The current scenario in which cities develop and their increasing competitiveness has evidenced the existing limitations and shortcomings in the management of their public heritage spaces and, specifically, in the study of their identity. In response to this, the present research aims to propose a procedure for the evaluation of the identity of the public heritage spaces of a city, proposes, as a novelty, the design of the contextualized procedure, holistically addresses the problem of study from the systematization of the existing theoretical-methodological foundations in the management of public heritage spaces; in addition, the role and link between the marketing management of a city and the identity of these spaces are established. In this logic of analysis, pertinent methods and techniques are used and integrated in a coherent manner, which allow the study of the identity of public heritage spaces in order to contribute to increase the effectiveness of their management in the urban environment.