The Quality House tool as a factor in strengthening small and medium-sized enterprises
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Abstract
Currently, there are barriers that hinder the development of small businesses, one of which is the insufficient quality of the products they produce, which translates into low levels of competitiveness. The case study demonstrates the applicability of the Quality House tool in small businesses, specifically in the Association of Small Producers of Sweets and Preserves La Natividad de Chumblin, in Azuay, Ecuador. The objective was to contribute to strengthening the quality management of chamburo preserves and their positioning in the market. The Quality House methodology was applied within the framework of the deployment of the quality function, developing three main phases: identification of quality variables using the Delphi method; quality assessment based on consumer perception; and analysis of the competition, aimed at comparing the results obtained with the practices and standards present in the market. Recommendations were made, particularly with regard to the areas for improvement identified during the process that directly contributed to the achievement of the objective.
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