Conceptual model of the perceived quality of city hotels

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Marie López Cruz
Yanlis Rodríguez Veiguela
Roberto Carmelo Pons García
Jensy Tanda Díaz

Abstract

Perceived quality is a topic widely addressed in the literature; however, no conceptual model has been established to explain the quality of city hotels, even though they are an essential part of the urban tourism offer, contributing to their positioning as a tourist destination. Identity and urban image become determinants in the value perceived by the client, and therefore influence hotel quality. Based on this, the objective of the research was to propose a conceptual model of perceived quality of city hotels. From this, it was possible to define the relationships between the variables involved in the process. An exploratory and descriptive research was developed, for which a qualitative and quantitative methodology was used. The main results were: the bibliographic review and analysis of the main service quality models, the analysis of the variables most addressed in the literature, the proposal of a model of choice of urban hotels and the proposal of a model of perceived quality of city hotels.

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How to Cite
López Cruz, M., Rodríguez Veiguela, Y., Pons García, R. C., & Tanda Díaz, J. (2022). Conceptual model of the perceived quality of city hotels. Cooperativismo Y Desarrollo, 10(1), 145–160. Retrieved from https://coodes.upr.edu.cu/index.php/coodes/article/view/485
Section
Original articles
Author Biographies

Marie López Cruz, University of Matanzas "Camilo Cienfuegos"

Profesora asistente de la Universidad de Matanzas, MsC Administración de Empresas.

Yanlis Rodríguez Veiguela, University of Matanzas "Camilo Cienfuegos"

Profesora auxiliar de la Universidad de Matanzas, MsC. en Administración de Empresas, DrC. Vicerrectora 1

Roberto Carmelo Pons García, University of Matanzas "Camilo Cienfuegos"

Profesor titular de la Universidad de Matanzas. Vicedecano de Investigación y Postgrado de la Facultad de Ciencias Empresariales, DrC.

Jensy Tanda Díaz, University of Matanzas "Camilo Cienfuegos"

Profesora titular de la Universidad de Matanzas, MsC en Administración de Empresas, DrC, Jefa del Departamento de Economía de la Facultad de Ciencias Empresariales.

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