Methodological proposal to add value to the agroproducts Chains

Abstract

The identification and mobilization of local productive potentials is a basic principle of local development since these can be a source of income and products that contribute to the development of the communities' both from an economic and social points of view, satisfying population´s every time growing needs. The methodological proposal to add value to the selected agro-productive chain, through four phases, and ten steps, allowed the harmonious development of the management of productive chains under the organization principles and with a participatory approach. With the application of this tool it was possible to diversify the production of products from fruit trees, their textures and forms of presentation were improved, new channels of communication and commercialization of the production were created, levels of satisfaction in the clients, and profits were increased.