Memory Tourism and inventory of attractions in the destination Santiago de Cuba
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Abstract
During the last few years, the phenomenon known as "memory boom" has manifested itself, even more so as a tourist modality. In Cuba, this modality has experienced a gradual development in recent years, although it has never been intentional or aimed at specific market niches. Given the objective of diversifying the tourist offer in the destination of Santiago de Cuba through the development of new proposals, this research analyzes the phenomenon of Memory Tourism, its development in Cuba and its possible exploitation in Santiago de Cuba through an inventory of attractions. The study adopts an exploratory qualitative approach and uses a documentary research strategy through the content analysis method in two stages: first, to identify the main characteristics of this modality and, second, to evaluate its development in Cuba through the exploitation of memory sites, analyzed from consultations on the Tripadvisor website. Finally, an inventory is made of the main tourist attractions related to this modality in Santiago de Cuba. The results of the research revealed the interest of visitors in these sites. In addition, this study contributes to contextualize Memory Tourism and its manifestation in Cuba and constitutes an opportunity to propose products that revitalize the Santiago de Cuba destination, generate funds for the conservation of the related heritage and contribute to the development of local communities.
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