Cooperativismo y Desarrollo, May-August 2026; 14(2), e985
Translated from the original in Spanish
Original article
Procedure for improving job satisfaction in tobacco companies
Procedimiento para la mejora de la satisfacción laboral en empresas tabacaleras
Procedimento para melhorar a satisfação no trabalho em empresas de tabaco
Geidy Peraza Rodríguez1
0009-0006-5185-7161
informatica@tabacopalma.co.cu
Tania Vargas Fernández2
0000-0003-4285-682X
tvargas@upr.edu.cu
1 Tobacco Collection and Processing Company La Palma. Pinar del Río, Cuba.
2 University of Pinar del Río "Hermanos Saíz Montes de Oca". Cuba.
Received: 25/04/2026
Accepted: 11/06/2026
ABSTRACT
Job satisfaction is a critical variable in organizational behavior that directly impacts productivity and business performance. At the La Palma Tobacco Collection and Processing Company, deficiencies were identified in its management, such as the absence of a formal job satisfaction management system, authoritarian leadership, and salary dissatisfaction, which motivated this research. The objective was to design a job satisfaction management procedure that contributes to improved individual performance and the achievement of organizational goals. Theoretical and empirical methods were employed: document analysis, surveys, interviews, focus groups, and the Iadov technique for user validation. The diagnostic results revealed an authoritarian leadership style, a lack of clear feedback, and total dissatisfaction with compensation. Based on these results, a five-phase structured procedure was designed based on the PDCA cycle (Plan-Do-Check-Act). The procedure was validated using the Iadov technique with the participation of 15 key actors of the company, obtaining a Group Satisfaction Index of 0.53, which places it in the satisfaction zone.
Keywords: job satisfaction; procedure; management.
RESUMEN
La satisfacción laboral es una variable crítica del comportamiento organizacional que impacta directamente en la productividad y el desempeño empresarial. En la Empresa de Acopio y Beneficio del Tabaco La Palma se identificaron deficiencias en su gestión, como la ausencia de un sistema formal de gestión de la satisfacción laboral, liderazgo autoritario e insatisfacción salarial, lo que motivó esta investigación. El objetivo fue diseñar un procedimiento para la gestión de la satisfacción laboral que contribuya a la mejora del desempeño individual y al cumplimiento de los objetivos organizacionales. Se emplearon métodos teóricos y empíricos: análisis documental, encuesta, entrevistas, grupos focales, y técnica de Iadov para validación por criterio de usuarios. Los resultados del diagnóstico revelaron un estilo de liderazgo autoritario, falta de retroalimentación clara e insatisfacción total con la retribución económica. Con base en estos resultados, se diseñó un procedimiento estructurado en cinco fases basado en el ciclo PDCA (Planificar-Hacer-Verificar-Actuar). El procedimiento fue validado mediante la técnica de Iadov con la participación de 15 actores clave de la empresa, obteniendo un Índice de Satisfacción Grupal de 0.53, que lo ubica en zona de satisfacción.
Palabras clave: satisfacción laboral; procedimiento; gestión.
RESUMO
A satisfação no trabalho é uma variável crítica no comportamento organizacional que impacta diretamente a produtividade e o desempenho dos negócios. Na Empresa de Coleta e Processamento de Tabaco La Palma, foram identificadas deficiências em sua gestão, como a ausência de um sistema formal de gestão da satisfação no trabalho, liderança autoritária e insatisfação salarial, o que motivou esta pesquisa. O objetivo foi desenvolver um procedimento para a gestão da satisfação no trabalho que contribua para a melhoria do desempenho individual e para o alcance dos objetivos organizacionais. Foram utilizados métodos teóricos e empíricos: análise documental, questionários, entrevistas, grupos focais e a técnica de Iadov para validação com usuários. Os resultados do diagnóstico revelaram um estilo de liderança autoritário, falta de feedback claro e insatisfação total com a remuneração. Com base nesses resultados, foi desenvolvido um procedimento estruturado em cinco fases, baseado no ciclo PDCA (Planejar-Executar-Verificar-Agir). O procedimento foi validado utilizando a técnica de Iadov com a participação de 15 principais participantes da empresa, obtendo-se um Índice de Satisfação do Grupo de 0,53, o que o coloca na zona de satisfação.
Palavras-chave: satisfação no trabalho; procedimento; gestão.
INTRODUCTION
The study of organizational behavior is a fundamental discipline for understanding the dynamics of contemporary organizations. From Adam Smith's pioneering ideas on the division of labor to Chiavenato's (2022) systemic concepts, the evolution of management thought has shown that the systematic analysis of the behavior of individuals and groups in the workplace is an indispensable tool for optimizing performance, enhancing human talent, and promoting a healthy organizational climate. As Wagner and Hollenbeck (2021) point out, organizational behavior allows us to understand, predict, and manage human behavior in organizations, which is essential for any business management process.
In this field, job satisfaction stands out as one of the most critical and determining variables, not only because of its direct impact on the employee's psychosocial well-being, but also because of its proven influence on key organizational outcomes such as productivity, talent retention, quality, and corporate profitability. Robbins (2004) defines it as an individual's general attitude toward their work, distinguishing it as a fundamental dependent variable within the basic model of organizational behavior, alongside productivity, absenteeism, turnover, and organizational citizenship. This attitudinal conception of job satisfaction has been enriched by multiple theoretical approaches that help us understand its dimensions, causes, and consequences.
The historical evolution of the concept reveals a shift from conceptions centered on individual well-being toward strategic perspectives on talent management. A decisive theoretical contribution to the management of job satisfaction was Frederick Herzberg's Two-Factor Theory, which distinguished between motivating factors -intrinsic to the work, such as achievement, recognition, responsibility, and opportunities for growth- and hygiene factors -extrinsic to the job, such as company policy, supervision, interpersonal relationships, working conditions, and salary- (Herzberg, 1959). According to this theory, the presence of motivating factors generates satisfaction, while the absence of hygiene factors produces dissatisfaction, implying that management strategies must address both dimensions differently. Ahmad et al. (2025) empirically confirm the validity of this distinction in the context of contemporary public organizations, demonstrating that hygiene factors such as personnel policies and interpersonal relationships have a significant influence on employees' job satisfaction, which underscores the need to manage both dimensions in an integrated manner.
In the 1970s, Locke (1976) provided a widely accepted definition by conceptualizing job satisfaction as a positive emotional state resulting from the evaluation of one's job or work experiences, highlighting the importance of the congruence between expectations and reality as a determinant of one's attitude toward work. Recent research has confirmed the relationship between job design and job satisfaction. A meta-analysis published by Panda (2025), which included 113 studies with a total sample of over 38,000 employees, demonstrated a moderate positive correlation (r = 0.339) between job satisfaction and individual performance. This study identifies that job characteristics -such as skill variety, task identity and significance, autonomy, and feedback- constitute essential dimensions that directly influence worker satisfaction, empirically validating the postulates of classical job design models.
From a process-oriented perspective, Vroom's Expectancy Theory (1964) and Adams' Equity Theory (1963) provide tools for understanding the cognitive mechanisms underlying satisfaction. Vroom (1964) establishes that motivation and satisfaction depend on the interaction of three variables: the effort-performance expectancy, the performance-outcome expectancy, and the valence or value of the reward. Adams (1963), for his part, demonstrates that workers continually compare their outcome-to-effort ratio with that of significant reference points, generating feelings of equity or inequity that directly impact job satisfaction.
In recent decades, the Job Demands-Resources (JD-R) Model developed by Bakker et al. (2023) has gained prominence by positing that performance and workplace well-being depend on the balance between job demands and the resources provided by the organization. Recent research has confirmed that intrinsic motivation is a central predictor of job satisfaction, surpassing extrinsic incentives in its impact on sustained well-being at work (Martela, 2025). Schaufeli et al. (2002) defined work engagement as a positive, satisfying, work-related mental state characterized by vigor, dedication, and absorption -a conceptualization that remains valid in current literature.
Job satisfaction management, understood as the set of practices, policies, and strategies that organizations implement to measure, maintain, and improve the well-being and motivation of their employees, is now a systematic process that integrates the measurement, analysis, and interpretation of actions aimed at optimizing human capital. As Huselid (1995) demonstrates, human res s management practices have economically significant effects on key organizational outcomes such as turnover, productivity, and financial performance. In this regard, longitudinal studies, such as that by Węziak Białowolska et al. (2020), have revealed significant links between life well-being and work well-being, including job satisfaction as a central variable, which underscores the need to address well-being management in a comprehensive and systemic manner. Recent cross-cultural studies have confirmed that job satisfaction is positively associated with organizational diversity and inclusive practices, regardless of the national context (Ghazzawi et al., 2025).
In the Cuban context, job satisfaction takes on particular relevance in agricultural enterprises, where the management of organizational behavior faces specific challenges stemming from the sector's complexity, the seasonality of production, and the country's socioeconomic conditions. The La Palma Tobacco Collection and Processing Company, the subject of this research, is a strategic entity within the Tabacuba Business Group, with a workforce of 746 employees and a history dating back to 1971. Despite its economic and social importance, there is no evidence of a formal job satisfaction management system that would allow for the ongoing assessment of its workers' well-being and the implementation of specific improvement measures.
Organizational leadership is showing a growing interest in understanding the effects that both organizational structure and processes have on their staff, as these fundamentally influence individual behavior. However, significant shortcomings were identified in the organization under study: the absence of a job satisfaction committee, leadership styles perceived as authoritarian, a lack of clear feedback, dissatisfaction with compensation, and a lack of specific indicators to evaluate the management of employee well-being. These limitations, identified through a literature review, employee surveys, and interviews with managers and focus groups, highlight the urgent need for a methodological approach that systematizes the process of managing job satisfaction.
In light of the above, the objective of this study is to design a procedure for managing job satisfaction at the La Palma Tobacco Collection and Processing Company, which will contribute to improving individual performance and effectively achieving its organizational objectives.
MATERIALS AND METHODS
The dialectical materialist method was employed as the general method of scientific research to assess the evolution of research in the field of job satisfaction management. The abstraction procedure was used to analyze and break down the object of study, and induction-deduction was used to identify generalities and regularities in the process. Similarly, these procedures were used in the development of the proposed solution and its validation.
As theoretical-level methods, the historical and logical methods were used to determine trends in job satisfaction management, based on the technologies preceding the proposal in this research. The systemic-structural method was also used to ground the procedure for job satisfaction management. The procedures used were analysis and synthesis to decompose the functioning of the object into its various components and establish the relationships among them.
As an empirical method, the measurement method was used to process the information obtained from the questionnaires administered using SPSS version 21 as database processing software.
Among the techniques applied, the following stand out:
RESULTS AND DISCUSSION
Job satisfaction has evolved from an initial focus on individual well-being to becoming a key variable in organizational management, linked to productivity, motivation, and organizational culture.
Chiavenato (2022) defines organizational behavior as the study of the impact that individuals, groups, and structures have on behavior within companies, emphasizing that its objective is to help people and organizations achieve more efficient performance levels. This systemic approach is complemented by recent advances in the understanding of work motivation, where the Job Demands and Resources (JD-R) Theory has undergone significant innovations. Bakker et al. (2023) identify four major developments from the past decade: the person × situation approach, the multilevel JD-R theory, new proactive approaches, and the work-home resources model, which demonstrate the evolution from conceptions focused exclusively on individual well-being toward comprehensive perspectives that consider the dynamic interaction between job demands and resources.
In the field of work motivation and commitment, Zhang et al. (2025), in their bibliometric analysis of 563 publications on work commitment, confirm that this remains a central construct in contemporary organizational psychology. This study identifies that skill utilization is one of the strongest predictors of commitment, while emotional dissonance and emotional demands remain the primary predictors of burnout, explaining a significant portion of the variance in both variables. Furthermore, Ossa Cardona and Álzate Sánchez (2024) provide updated evidence on the relationship between compensation and work engagement, noting that both financial and non-financial compensation (emotional salary) contribute to organizational well-being, and that compensation influences key dimensions of engagement such as vigor, dedication, and absorption, constituting a relative factor that must be considered alongside other elements of the work context.
Recent research, such as that by Licandro et al. (2025), confirms that job satisfaction plays a key role as a moderating variable in the relationship between organizational practices and employee engagement, highlighting the importance of managing this variable across various sectoral contexts. These contemporary findings align with the classic tenets of Herzberg's Two-Factor Theory (1959) and Hackman and Oldham's Job Characteristics Model (1976), which remain valid as a foundation for understanding the distinction between intrinsic and extrinsic factors of job satisfaction.
Recent literature emphasizes that job resources -including feedback, autonomy, skill utilization, growth opportunities, and value congruence- are crucial factors for worker well-being, showing positive associations with work motivation and engagement, as well as negative associations with burnout.
In particular, supervisor support for recovery from work-related stress has emerged as a key predictor of job satisfaction. Liu et al. (2026) demonstrate that this type of organizational support significantly increases employees' growth and vitality, which in turn elevates their job satisfaction. Likewise, Bernini and Tampieri (2026) demonstrate that satisfaction with salary is less important in explaining overall job satisfaction than other non-monetary factors (job security, type of work, and hours worked), and that this composition varies significantly depending on the type of employment and the workers' income level. These findings underscore the need for comprehensive and differentiated approaches to managing workplace well-being.
The assessment of the current state of job satisfaction at the La Palma Tobacco Collection and Processing Company was conducted using a seven-stage methodology (determination of information needs, definition of the objective and scope of the assessment, identification of information sources, design of data collection forms, sample design, data collection, analysis and processing of information, and presentation of the report), which included a document review, 300 employee surveys, 24 semi-structured group interviews (with 10 participants each), and 19 individual interviews with members of the board of directors. The document review revealed the absence of a Job Satisfaction Committee, a succession plan with only 12.5% effective compliance, partially implemented morale-boosting procedures, and a high-performance pay system that has not been implemented since 2013. Furthermore, it was found that the organization's process map does not identify employee satisfaction management as an indicator to be studied, and that only 58% of positions have updated job descriptions. The financial results showed labor productivity at 99% and an average monthly salary of 4,298 pesos, lower than planned (5,070 pesos) despite exceeding sales targets by 131%.
The results of the surveys and interviews revealed significant limitations in key dimensions of job satisfaction. Ninety-one percent of respondents perceived an authoritarian and non-participatory leadership style, 72% noted a lack of clear feedback on their work results, and 100% stated that their compensation does not correspond to their responsibilities and workload. Regarding development opportunities, 66% indicated that their manager shows no interest in their long-term career plan, while 83% of women felt that their job does not adequately utilize their skills and abilities. However, positive aspects were identified, such as a climate of cooperation and mutual support among peers (81% rated interpersonal communication as adequate) and a sense of belonging among 84% of employees with more than eight years of tenure. Dissatisfaction was particularly high in the economics department- the area with the highest staff turnover- and among university-educated employees (81% do not feel professionally fulfilled).
These findings justify the need to propose a tailored procedure that integrates the intrinsic and extrinsic dimensions of job satisfaction into a cycle of continuous improvement, taking into account both current theoretical developments and the specific characteristics of the organizational context studied.
Taking these elements into account, a procedure was designed to improve job satisfaction, aimed at establishing a systematic, continuous, and strategically aligned system for job satisfaction at the La Palma Tobacco Collection and Processing Company, which allows for the ongoing assessment of employee satisfaction levels, the implementation of specific actions by dimension, the monitoring of their effectiveness, and the progressive improvement of workplace well-being, thereby contributing to improved individual performance and the achievement of organizational objectives.
This procedure is based on a set of principles that underpin its conception from both a scientific and practical standpoint, namely: a systemic approach, strategic coherence, proactivity, logical consistency, action orientation, operational feasibility, flexibility, and coordination.
Based on the definition of the principles underpinning the theoretical framework of the procedure, the following are identified as the main premises for its implementation: commitment from senior management, conscious collective participation, and a defined corporate strategy.
The procedure designed for the La Palma Tobacco Collection and Processing Company is structured into five main phases that follow the continuous improvement cycle known as PDCA (Plan, Do, Check, Act). Each phase includes a set of specific steps and activities with designated responsible parties, expected deliverables, and estimated durations. Each phase is described in detail below.
Phase I: Strategic management planning
This phase has an estimated duration of one month and constitutes the foundation upon which the entire management system is built. Its objective is to establish the strategic framework, policies, and guidelines of the system, defining performance indicators and clear responsibilities. It includes the following steps:
Phase II: Continuous diagnosis
This phase lasts 15 days per measurement cycle, and its objective is to establish systematic and permanent mechanisms for measuring job satisfaction that allow for the timely detection of trends and deviations. It includes the following steps:
Phase III: Analysis and interpretation of results
This phase lasts 15 days and aims to analyze the collected data to identify trends, root causes of problems, and establish evidence-based intervention priorities. It includes the following steps:
Phase IV: Implementation and control
This phase is carried out continuously in six-month cycles, and its objective is to execute systematic actions for managing job satisfaction, monitor their implementation, and make timely adjustments to ensure effectiveness. It includes the following steps:
Table 1. Specific actions for each dimension of job satisfaction
Dimensions |
Actions |
Nature of work |
Semiannual job rotation to enrich tasks. |
Implementation of quality circles that allow employees to participate in process improvement. |
|
Job redesign to increase the variety of skills required. |
|
Granting greater autonomy in daily operational decisions. |
|
Recognition |
A program called "Hall of Fame" is created, featuring monthly public recognition of outstanding employees. |
A bonus system is implemented for successfully implemented suggestions. |
|
Quarterly recognition ceremonies are established. |
|
A mentoring program is developed to recognize employees with the most experience. |
|
Supervision and leadership |
A mandatory training program called "Participatory Leadership" is designed for all middle managers. |
A system for evaluating leaders by their employees (360-degree evaluation) is implemented. |
|
Individual coaching is offered to managers who receive low leadership ratings. |
|
Weekly meetings for constructive feedback between managers and subordinates are scheduled. |
|
Compensation |
The reinstatement of high-performance pay (suspended since 2013) is being managed with clear and transparent criteria. |
An annual pay equity audit is conducted by gender and job function. |
|
Flexible benefits are implemented, allowing employees to choose from different options based on their personal needs. |
|
The meal and transportation policy is reviewed to make it more equitable. |
|
Development opportunities |
The succession plan is reactivated, aiming to increase compliance from the current 12.5% to a target of 45%. |
A documented and communicated individual career plan is created for each employee. |
|
A scholarship program for technical and university studies is established. |
|
A scheduled job rotation program is being implemented to develop diverse skills. |
|
Working conditions |
A monthly preventive maintenance program for equipment and facilities is established. |
Annual ergonomic assessments are conducted to identify and correct risks. |
|
Rest areas and the cafeteria are expanded. |
|
An exercise and physical wellness program is implemented in the workplace. |
|
Organizational culture |
Participatory workshops are held to collectively build organizational values. |
A policy of transparent communication regarding business results and decisions is established. |
|
A family integration program called "Family Day at the Company" is created. |
|
Positive organizational rituals that strengthen the sense of community are encouraged. |
|
Relationships with colleagues |
Group integration activities focused on teamwork are organized on a quarterly basis. |
A mediation service for interpersonal conflicts is offered by the Human Resources department. |
|
Opportunities for socializing are created during the workday. |
|
A "buddy" (mentor) program is implemented to facilitate the integration of new employees. |
Source: Own elaboration
Phase V: Evaluation and continuous improvement
This phase lasts 15 days per cycle and aims to evaluate the effectiveness of the management system, document lessons learned, and make necessary adjustments for the next cycle, thereby closing the PDCA cycle. It includes the following steps:
Table 2 shows the job satisfaction management indicators to be considered as part of the proposed procedure, each with its target and evaluation frequency.
Table 2. Job satisfaction management indicator system
Dimension |
Specific Indicator |
Target |
Frequency |
Nature of work |
% of workers satisfied with job content (score ≥4/5) |
≥ 80% |
Semiannual |
Supervision and leadership |
% of employees who perceive participatory leadership (score ≥4/5) |
≥ 75% |
Semester |
Relationships with colleagues |
% of employees satisfied with the work environment (score ≥4/5) |
≥ 85% |
Semiannual |
Compensation |
% of employees who perceive pay equity (score ≥4/5) |
≥ 70% |
Annual |
Development opportunities |
% of employees with a defined, documented, and communicated career plan |
≥ 60% |
Annual |
Working conditions |
% compliance with health and safety standards (internal audits) |
100% |
Quarterly |
Organizational culture |
% of employees with a high sense of belonging (score ≥4/5) |
≥ 80% |
Semiannual |
Overall satisfaction |
Overall job satisfaction index (weighted average of dimensions) |
≥ 4.0/5.0 |
Semiannual |
Objective indicators |
Annual voluntary turnover rate |
< 5% |
Annual |
Sick leave rate |
< 3% |
Monthly |
|
Labor productivity index (vs. previous year) |
↑ 5% annually |
Quarterly |
Source: Own elaboration
The proposed procedure was validated using the Iadov technique, with an Iadov questionnaire administered to 15 key stakeholders at the La Palma Tobacco Collection and Processing Company, strategically selected for their knowledge of the organization and their potential involvement in implementing the procedure.
The sample consisted of 4 executives, 3 human resources specialists, 4 UEB managers, 2 union representatives, and 2 operational workers. This composition ensured the diversity of perspectives necessary for robust validation. The validation questionnaire consisted of five questions: three closed-ended and two open-ended. The closed-ended questions were interrelated using Iadov's Logical Framework to measure the Individual Satisfaction Index (ISI); the open-ended questions served to elicit qualitative reasoning and assess the respondent's coherence regarding the evaluated topic.
The Group Satisfaction Index obtained was GSI = 0.53, a value that falls within the range of +0.50 to +1.00, indicating the evaluators' satisfaction with the proposed procedure.
Eighty percent of the evaluators (12 out of 15) held a favorable view, distributed between clear satisfaction (26.7%) and more satisfied than dissatisfied (53.3%). The remaining 20.0% (3 evaluators) held an undefined position, with no cases of dissatisfaction or contradiction recorded.
All response patterns were logically consistent, with no instances of ambiguity. The open-ended questions allowed for the identification of the following strengths of the procedure:
Likewise, the evaluators suggested the following improvements:
As part of this research, a five-phase structured procedure (Strategic Planning, Continuous Diagnosis, Analysis and Interpretation, Implementation and Control, Evaluation and Continuous Improvement) based on the PDCA cycle was documented. The procedure integrates a system of indicators by dimension (intrinsic and extrinsic), defines responsible parties, resources, and specific actions for each phase. Its systematic and cyclical design allows for a shift from a reactive to a proactive approach in workplace well-being management, contributing to improved individual performance and the achievement of organizational objectives.
Validation of the procedure using the Iadov technique with 15 key stakeholders (executives, human resources specialists, UEB managers, union representatives, and operational workers) yielded a Group Satisfaction Index of 0.53, placing the proposal in the "satisfied" range. 100% of the evaluators showed consistent response patterns, with no reports of ambiguity or dissatisfaction. Suggestions for improvement (simplification for operational managers and reduction of the pilot cycle) were incorporated, confirming the feasibility, relevance, and scientific quality of the procedure for implementation within the organization.
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Conflict of interest
Authors declare that they have no conflicts of interest.
Authors' contribution
Geidy Peraza Rodríguez and Tania Vargas Fernández designed the study, analyzed the data, and prepared the draft.
Geidy Peraza Rodríguez was involved in data collection, analysis, and interpretation.
All the authors reviewed the writing of the manuscript and approve the version finally submitted.